Nick Morley
Opinion
09 June 2020
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A simplistic brand safety approach, such as keyword blocking, has been exposed by the current crisis. It’s time to think more broadly about a brand suitability strategy, says Nick Morley.
Opinion
04 February 2020
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For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020.
Opinion
06 November 2019
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Keyword blocking is a partial – and often ineffective – solution to brand safety issues; industry conversation is shifting towards contextual suitability, says Nick Morley.
Opinion
27 September 2018
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Nick Morley explores strategies to optimise digital advertising in the automotive space.
